Super Bowl Commercials: The Most Memorable Ads in History

Super Bowl Commercials: The Most Memorable Ads in History

The Super Bowl is not just about football; it’s also about the commercials. Every year, companies spend millions of dollars to air their ads during the big game in the hopes of capturing the attention of the millions of viewers tuning in. Some commercials become instant classics and are talked about for years to come. Let’s take a look at some of the most memorable Super Bowl commercials in history.

1984 Apple Macintosh Commercial

In 1984, Apple aired a commercial during the Super Bowl that would go down in history as one of the most iconic ads of all time. The ad, directed by Ridley Scott, depicted a dystopian future controlled by a totalitarian regime. A woman wearing a red tank top and white shorts runs into a room full of grey, expressionless people and hurls a sledgehammer at a giant screen displaying the face of Big Brother. The screen shatters, representing the breaking of the status quo and the birth of a new era with the introduction of the Macintosh computer. The ad was a huge success and is still remembered as a groundbreaking moment in advertising history.

2004 Budweiser Clydesdale Commercial

In 2004, Budweiser aired a commercial during the Super Bowl that tugged at the heartstrings of viewers everywhere. The ad depicted a young Clydesdale horse who was separated from his trainer and raised by a group of circus animals. Years later, the horse returns to the stable where he was born, only to be reunited with his trainer. The emotional reunion between the horse and his trainer, set to the song “Landslide” by Fleetwood Mac, was a poignant moment that resonated with viewers and solidified Budweiser’s reputation for creating emotional and memorable Super Bowl commercials.

2010 Doritos “Crash the Super Bowl” Commercial

In 2010, Doritos launched its “Crash the Super Bowl” contest, where fans were invited to create their own commercials for the chance to have them aired during the big game. One of the most memorable entries came from a group of friends who created a commercial that showed a man sucking the cheese dust off a Dorito and then using the chip to clean his boss’s computer keyboard. The ad, titled “Doritos ‘The Best Part,'” was a hit with viewers and became one of the most talked-about commercials of the night. The success of the “Crash the Super Bowl” contest helped solidify Doritos as a brand that values creativity and innovation in its advertising campaigns.

2013 Chrysler “Imported from Detroit” Commercial

In 2013, Chrysler aired a commercial during the Super Bowl that celebrated the city of Detroit and its resilience in the face of adversity. The two-minute ad featured Detroit native and rapper Eminem driving through the streets of the city in a Chrysler 200, while a narrator spoke about the city’s struggles and triumphs. The ad, which included the tagline “Imported from Detroit,” was a powerful tribute to Detroit and its people and received widespread praise for its authenticity and emotional impact.

2015 Coca-Cola “It’s Beautiful” Commercial

In 2015, Coca-Cola aired a commercial during the Super Bowl that celebrated diversity and inclusion. The ad, titled “It’s Beautiful,” featured scenes of people from all walks of life enjoying a Coke and singing “America the Beautiful” in different languages. The commercial sparked controversy and debate, with some viewers praising Coca-Cola for its message of unity and inclusivity, while others criticized the ad for being too political. Despite the mixed reactions, the ad was memorable for its boldness and commitment to celebrating diversity.

2017 Kia “Hero’s Journey” Commercial

In 2017, Kia aired a commercial during the Super Bowl that starred actress Melissa McCarthy as a well-meaning environmentalist who encounters various obstacles while trying to save the planet. From rescuing whales to putting out forest fires, McCarthy’s character goes to great lengths to be a hero, only to face mishaps along the way. The ad, titled “Hero’s Journey,” was a humorous take on the challenges of trying to make a difference in the world and received praise for its lighthearted and entertaining approach to environmentalism.

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